Step 1 of 2
Find your foundation shade
Let's get to know your skin so your Insta Filt'r melts right in.
What's your skin type?
Biggest skin concerns? (pick any)
What coverage are you craving?
Step 2 of 2
Your Insta Filt'r match
Take or upload a clear selfie in natural light, with no filter. We'll match you to one of our 18 shades.
Your match
Lightest to deepest. Tap one to pick it, or pick two to compare as samples.
Picked: none yet
Not sure yet? Try both.
Try a sample of each shade on your skin before you buy. We'll take $8 off your full bottle if you order within 21 days.
Photo matches are a close starting point. Lighting and camera settings can shift color.
